#SonographersSaveLives Campaign
Empowering Diagnostic Medical Sonographers Across Canada

The #SonographersSaveLives campaign is a continuous initiative by Sonography Canada aimed at elevating the awareness, understanding, and appreciation of the diagnostic medical sonography profession. This campaign reaches out to employers, government bodies, the public, and sonographers themselves, emphasizing the indispensable role sonographers play in healthcare.
Campaign Objectives
Our mission is to secure the recognition that sonographers rightfully deserve. Beyond mere acknowledgment, we strive for a deep appreciation of sonographers as highly trained medical professionals equipped with unique skills and competencies. They are essential frontline members of the healthcare team, facing distinct challenges daily.
Understanding the Role of a Sonographer
Sonographers are often regarded as medical detectives. They utilize their expertise in ultrasound technology, combined with a profound understanding of human anatomy and physiology, to identify normal and abnormal structures within the body. Their assessments are pivotal, providing critical information that physicians rely on to determine appropriate treatments or next steps for patients
Diverse Applications of Sonography
While commonly associated with obstetrics, sonography extends its reach across various medical fields:
- Emergency Medicine: Providing rapid assessments in trauma situations.
- Cardiology: Evaluating heart conditions through echocardiograms.
- Vascular Medicine: Assessing blood flow and detecting vascular abnormalities.
- Musculoskeletal Imaging: Diagnosing issues related to muscles, tendons, and joints.
- Abdominal Imaging: Examining organs such as the liver, kidneys, and spleen.
Call To Action
We invite all stakeholders—healthcare professionals, policymakers, and the public—to join us in recognizing and supporting the vital contributions of sonographers. Your engagement can make a significant difference in advocating for the profession and ensuring that sonographers receive the acknowledgment they deserve.
Get Involved
- Share the Message: Use the hashtag #SonographersSaveLives on social media platforms to spread awareness.
- Participate in Events: Join us during Sonography Week and other related events to celebrate and promote the profession.
- Explore Membership: Consider becoming a member of Sonography Canada to access resources, continuing education, and a supportive community.
Upcoming Events:
Mark your calendars for SONOCON 2025, scheduled from October 2-4, 2025, in Ottawa-Gatineau at the Hilton Lac-Leamy. This event offers an excellent opportunity for professional development, networking, and celebrating advancements in sonography.
Sonographers are the unsung heroes of the medical field, providing critical insights that aid in diagnosis and treatment. Through the #SonographersSaveLives campaign, we aim to shine a light on their invaluable contributions and advocate for the recognition they truly deserve.
Sticker
Download the file and print this sticker on standard labels so you can display this message proudly on your uniform, your shield, your clipboard, your notebook, etc.
Facebook Frame
Download the file and update your Facebook profile so all your online Friends will know that you are a diagnostic medical sonographer and that you are an essential member of Canada’s healthcare team.
Zoom Backgrounds
Our “new normal” has most Canadians engaging in online video conference chats and meetings. We invite you to download and use one of these backdrops for your upcoming online interactions. After all, you are an important face and voice of our profession! Click on the image you prefer to download your new Zoom background.
Social Media Shareables
We invite you to add your voice to ours by posting and sharing our social media messages on your corporate and/or personal social media accounts. Every voice counts! Let yours be heard! Download the following images available in various formats adapted for Facebook, Twitter and Instagram. .